Hispanic Design

After looking at the work of some Latin American designers and artists I decided to look further into this vibrant and up and coming culture.
After some reading of various subject related blogs I came across a debate that really interested me. The observation was that bright vibrant earthy colours are more commonly used to advertise products to Latin American markets than to other western markets. Here is the original link to the blog:

http://www.rbird.com/askmarivi/archives/000041.php

(The example used is that of the HBO website, the US version featues a cooler colour palette whilst the Latin site uses warmer, more vibrant colours.)
The discussion features many latin graphic designers and their opinions and observations on this issue.
Culutral preference is something that has always interested me, and the issue of colour in relation to cultural preference is an area I wish to explore further. This type of human psychology has been of interest to me ever since briefly touching upon it in A level psychology.

This idea of warmer vibrant colours being more common in Hispanic art and design can also be noted in my previous entries. The work of Mauro Oliver and Claudio Pousada in their Santotipo projects shows again the prominant use of bright exotic colours coming through, not just in posters and commerical advertisements, but also in the "accidental" areas of design that feature in public places, such as hand written or painted signposts.